Why Be A Vendor At The Pride Festival?

  • Increase your organization’s visibility in the Asheville and surrounding areas to a large, family-friendly audience in a central location.
  • Reach the 3rd largest diverse group in the United States, with a purchasing power approaching $1 trillion. [Source: Bloomberg, July 20, 2016]
  • Market directly to a group that is known for intense brand loyalty. According to research from Community Marketing Inc. & Harris Interactive:
    • 55% of LGBT consumers will choose to do business with companies that are committed to the diversity/equal treatment of the LGBT community.
    • 70% of LGBT adults stated they would pay a premium for a product from a company that supports the LGBT community.
    • 78% of LGBT adults and their friends, family and relatives would switch to brands that are known to be LGBT-friendly.
  • Reach a diverse cross-section of families, college students, citizens, and community members of the Western North Carolina area.