It’s time for Rainbow Washing to end.

Every year during Pride month, we're inundated with rainbow-colored logos and flags displayed by corporations large and small. But what's behind the rainbows?

Our wonderful partnership with New Belgium continues to inspire us. They are part of our team and we are part of theirs. Family. As we go through this month of Pride we invite you to read the guide that New Belgium has begun. And we invite all to have this discussion amongst yourselves. The power of our combined voices is a force for good. Here at Blue Ridge Pride we continue to Advocate, Celebrate, Educate and Serve.

To build this guide, we started with standards to which we strive to hold ourselves, and also relied on the expert input of the Equality Federation as well as New Belgium’s own LGBTQ+ coworkers and allies.

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