Reasons To Sponsor

You support a stronger community.

Blue Ridge Pride is largely a volunteer-driven organization. In addition to supporting the annual
festival, our sponsor and donor funds support our community programs, projects and partners. These
program and projects, detailed in a separate guide, include:

• Community-Building Events
• Generation Plus Program for Seniors
• WNC Oral History Project
• Blue Ridge Pride Community Partner Fund
• Blue Ridge Business Alliance (in development)
• Welcoming Community Directories
• Caring for Children (LGBTQ+ youth foster family training)

It makes good business sense.

Supporting Blue Ridge Pride visibly demonstrates your business’ commitment to an important
community in western North Carolina.

• You reach an important audience.

There are an estimated 34,000 LGBTQ adults in western North
Carolina. The Asheville area alone has 83% more LGBTQ-identified people than the average American
city or town (U.S. Census). These individuals are part of the nearly $1 trillion-dollar LGBTQ
market in the U.S.

• You reach a diverse audience.

Since 2009, the Blue Ridge Pride Festival has continued to grow
and attract attendees from across the Southeast, typically 15,000 to 18,000 attendees. We have
worked hard to ensure that our festival is family- friendly and welcoming to all, with an emphasis
on local entertainment and sponsorship.

• You reach a loyal audience.

LGBTQ populations are loyal to businesses that support them. 55% of
LGBT consumers will choose to do business with companies that are committed to the diversity/equal
treatment of the LGBT community. 70% of LGBT adults said they would pay a premium for a product
from a company that supports the LGBT community. 78% of LGBT adults and their friends, family and
relatives would switch to brands that are known to be LGBT- friendly.

Submitting Logos and Artwork

You can submit your graphics by emailing them to sponsor@blueridgepride.org. To best present your
logo, we generally require two versions of artwork: one for print media and banners, one for the
Internet and email.

Internet / Email
▪ These files are commonly known as raster graphics. Raster file formats include JPEG, PNG, APNG,
GIF, and MPEG4.
▪ Ideally, we want a file that is 400 by 400 pixels. If it isn’t, we will add bordering to make it
square.
Print Media / Banners
▪ These files are commonly known as vector graphics. Vector files formats include SVG, EPS, PDF and
AI.
▪ The advantage of vector graphics is that they will look good no matter how big you print
them.
Zip Files
If you have hired a graphics designer to create your logo, chances are good that they have created
a single zip file that includes all common formats in both types. You can send this.
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